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The Pre-Order Wars



Battlefield 3 has, to date, racked up 1.25 million pre-orders for the game that is due 25 October. While this is quite an impressive number, it’s not really in the Modern Warfare grounds.

For EA, however, these are still some impressive numbers because the pre-orders are well ahead of the previous Battlefield title, Bad Company 2. It is ranking up to over ten times more than the pre-orders of that title. Bad Company 2 also sold just over two million copies in the first month of release and nine million copies overall.

To put things into perspective, the Call of Duty franchise has done about 23 million units worldwide and according to ShackNews, Eric Brown, EA CFO has said that they don’t expect to beat Call of Duty.

“Just to be clear, the [Call of Duty] franchise did about 23 million units worldwide. We don’t expect to surpass them with this year’s Battlefield 3, just to be very clear,” he says.

Even though it might not top the CoD number, it is topping EA’s number and Brown also says that Battlefield 3 has gone on to impress EA and has surpassed its modest expectations. Brown also believes that many gamers will buy both Modern Warfare 3 and Battlefield 3 this holiday season.

Things are not all friendly though because EA does have just over a two week margin in terms of launch compared to Modern Warfare 3 and Brown has said that they intend to use it.




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