Activision says that Call of Duty: Modern Warfare 3 has, for the third consecutive year, broken entertainment sales figures by pulling in more than $400 million in selling 6.5 million units of the game in the U.K. and the U.S. in the first 24 hours of release.
The figures come from Charttrack and retail customer sell-through information, says a press release.
Call of Duty: Black Ops pulled in $360 million last year in the same time-frame, while 2009 saw Call of Duty: Modern Warfare 2 make $310 million.
Xbox LIVE also experienced a new peak concurrency record, according to Microsoft, seeing the most players on the network at one time than ever before.
All smiles, Bobby Kotick, Activision Blizzard CEO, says the company believes that the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium. He is careful to note that these are only the sales from two territories as well.
“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time," he adds.
Activision also apparently donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This is an organisation that Activision has repeatedly donated to.
While Activision calls it the biggest entertainment launch of all time, it's good to keep in mind that gamers are generally more expensive than the price of a movie ticket or a movie, which greatly affects the numbers. It's also good to keep in mind, however, that games are also generally cheaper to develop than a blockbuster movie such as Avatar.
With the consistent growth of this franchise it's easy to see that gaming is growing in the mainstream exponentially every year. Activision are going to be milking this one for a long time to come.
About Ryan Peter
Ryan Peter has been an avid gamer for over 25 years, seeing the industry evolve from King's Quest to what it is today. He is the deputy editor of Do Gaming and a writer of fantasy and sci-fi. His books are available at Amazon.com.