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The Modern Battlefield

One can’t help but notice that Battlefield 3 and Call of Duty: Modern Warfare 3 are the only two first-person shooters that anyone is talking about these days.

In fact, even the developers themselves are talking about the war between the games. Last week at E3, Bobby Kotick, Activision CEO said that if the PC footage of Battlefield 3 is what it looks like today, then it will enjoy a really small audience. To add to that, Eric Hirshberg, Activision Publishing CEO said that EA might talk a lot about Activision's games in the press more than they do.

“So the first thing I say to them is ‘Thanks for the assistance in building awareness’” he was reporting as saying.

This was late last week. Almost in a response to this, Kotick was apparently not allowed into the Battlefield 3 section at E3 2011 to get hands-on time with Battlefield 3. Some of the Twitter accounts of EA and DICE employees are going crazy with the news with things like this being tweeted:

  • ”Well, he wasn’t on our invited list so he have to stay in line as everyone else at E3 =) EA said No to Kotick.”
  • ”They think they can go in unannounced before the hundreds of people queuing? =) We have invited people only who can do that.”
  • ”We were blocked last year at E3, Gamescom so this is a mutual experience between rivals :P Don’t care much about it.”
Apparently an eye-witness came forward to CVG about Kotick being denied and the Twitter accounts seem to confirm it. Of course, Activision has categorically denied this, saying that it’s definitely not true and such a thing never happened.

John Riccitiello, EA CEO has said that E3 is the beginning of the war and Activision are recognising that Battlefield 3 is a threat.
“We’re going to have a clash of the titans this fall. The fact that he’s trying to cast doubt on our game is a perfect example of how we got his goat,” says Riccitiello.

All of this has been the smallest piece of the pie though because Riccitiello went on to say that they had had PS3 and Xbox footage on display at E3, not PC.

“In terms of where this goes, we think our PS3 game is better than their Xbox game and our PC game is better than their PC game. If that’s all he’s got to say, it obviously going to evaporate as we launch all three. If you went to our press conference, you saw the PS3 footage and the Xbox footage,” he says.

Riccitiello stomped home his final point though as he said, “If Bobby thinks that is PC footage, he’s in real trouble.”

Ladies and gentlemen, John Riccitiello.

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