Yesterday it was revealed that Activision would be incorporating a new subscription service for Call of Duty: Modern Warfare 3. Called Call of Duty Elite, Activision has now released the details of this new service, which includes the fact that it will run for all Call of Duty games into the future.
Eric Hirshberg, Activision Publishing CEO, says the average Call of Duty player spends 58 minutes a day playing multiplayer, which is more than the average Facebook user spends on Facebook, but there are very few tools to unit and "supercharge" the Call of Duty community. Call of Duty Elite is being launched to do just that.
“Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favourite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes,” he says.
Elite will offer two-way communication between the service and the game, so that the choices and decisions that players make in Elite through the mobile and web interfaces will affect their in-game experience. The service will be fully integrated into Call of Duty: Modern Warfare 3 and will launch alongside the game on 8 November, says Activision.
So what are the features and services that come with the subscription service Call of Duty Elite? Activision says this in a press release (quoted directly):
- Connect: Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social network. Players can compete against friends, players of similar skill levels and players with similar interests, join groups, join clans, and play in organised tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces. Elite will be an "always on" way for players to connect with the Call of Duty community.
- Compete: Call of Duty Elite establishes the most exciting, competitive environment in a multiplayer game. Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities. Both in-game and real-world prizes will be rewarded to all skill levels.
- Improve: Call of Duty Elite is like having a personal online coach. It provides players with a dynamic strategy guide that tracks their statistics and performances down to the most minute details. It can show gamers how they stack up against their friends or others in the community.
Tools and information are provided so players can learn and up their game.
Carrying forward to future Call of Duty games, Elite will chronicle a player’s gameplay history in a cohesive career record, keeping track of every kill, every game and progress.
“Call of Duty Elite has been tailored for Call of Duty’s diverse base of players – hardcore gamers, casual weekend warriors and even beginners,” says Hirshberg. “Over seven million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player per year."
After saying all the above, Hirshberg and Activision are quick to try and calm their core audience.
"The out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is. However, for those players looking for more, Call of Duty Elite will supercharge their experience,” Hirshberg says.
And here's what Activision's press release says about this issue:
Many key features of Call of Duty Elite will be available to Call of Duty players free of charge. Additionally, for players who want to up their game, Call of Duty Elite will offer a premium membership with a wide range of state-of-the-art services, exclusive entertainment programming and all-inclusive game content.
The service will also be accessible on many other platforms – web, mobile, game consoles and within the game interface.
In short, it's just a social network around the Call of Duty game. Do we all really need another social network? Activision seems to think so.
So, the cost? Well, all Activision is saying now is that it's "less than any comparable online entertainment service currently in the market." When one considers that many Xbox 360 gamers already pay for an online service to enjoy multiplayer and now they must pay more for another online service, it adds up.
Activision is looking to run a beta for the service later this season with Call of Duty: Black Ops
. Gamers who want to take part in that can sign up at the Call of Duty website
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