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CoD Franchise Switches to Three Year Development Cycles



Activision has announced that the Call of Duty series will be switching to three year development cycles, thanks to the addition of Sledgehammer studios to the companies working on Call of Duty Games.

The old arrangement had two studios, Infinity Ward and Treyarch, releasing alternately every year, giving each studio two years to work on its game. The addition of Sledgehammer has turned the cycle into a three year one, as each studios will now be given an extra year to polish before release.

Sledgehammer is no stranger to the Call of Duty Franchise, and previously worked on CoD: Modern Warfare 3 in a collaborative capacity.

Activision Publishing president and CEO Eric Hirshberg explains the advantages to the decision:

"There are several advantages to doing this. The first is of course quality; this will give our designers more time to envision and to innovate for each title. Simultaneously it will give our content creators more focus on DLC and micro DLC which, as you know, have become large and high-margin opportunities, and significant engagement drivers. Finally, it'll give our teams more time to polish, making sure that we relive the best possible experience to our fans each and every time.

Sledgehammer is a triple-A studio built from the ground-up around prudent talent with a 90-plus-rated pedigree both in studio leadership and throughout the organization. They demonstrated their skill on Call of Duty: Modern Warfare 3, and on their past high-rated games. They're the perfect choice to support our new approach and bring fresh ideas and creativity to this great franchise, and to raise the bar for next-gen games overall."

Although this could affect the quality of future Call of Duties, the fact that Activision will be releasing a new CoD game every year could still be the inherent problem with the franchise.




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