Nintendo Defends the Wii U Pricing

Nintendo of America has defended its pricing for its upcoming Wii U console system, saying the high demand for the Deluxe Set proves the price is “in a good spot”.

Eurogamer reports that Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing (that’s a mouthful) says the price is justified because the console’s pre-orders sold out very fast.

“All I can say is that the response has been phenomenal,” he said. The more expensive Deluxe Set is selling out especially fast. “That seems to indicate that the pricing’s in a good spot and the proof is the consumer response.”

Moffitt also promised that Nintendo will be better this time around, restocking Wii U's when needed, unlike the Wii launch, which experienced months of shortages.

Even so, Moffitt said there might still be shortages, depending on the demand. “It’s impossible to exactly predict demand, and so I can’t say that we won’t have some shortages out there and that people won’t have to be a little patient.”