American McGee has apologised for accusing EA of misleading gamers and ‘tricking’ them into buying Alice: Madness Returns.
Earlier this week, McGee claimed on Reddit that EA tried to ‘trick’ gamers into believing Alice: Madness Returns was a hard-core horror title.
“Their thinking is, even if the game isn’t a hard-core horror title, you can market it as one and trick those customers into buying it (while driving away more casual customers, like female gamers, who might be turned off by really dark trailers),” he wrote.
McGee's claims that the trailers drove away female gamers certainly didn't hold true for me...
According to Eurogamer, McGee has now apologised in a blog post.
“It attracted a few pissed messages from EA. Allow me to expand on my original post while at the same time making a correction (call it a retraction if you like).
“Tricked is the wrong word. I take that back. Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn’t trick customers into buying things,” says McGee.
He says that Alice: Madness Returns “does contain a lot of the stuff you see in those trailers, but my concern was that the main character was being portrayed in a way I felt didn’t align with her character as I understand it.”
McGee said he does (or did) have a good relationship with EA and credits that publisher with helping him make his mark on gaming. “They funded two of my favourite creations. And they helped me bring strikingly original content to a gaming world that often seems dominated by bullets and boobs.”